What Sets Maxx Orthopedics Apart from Other Top Medical Device Companies

You entered orthopedic surgery because you’re passionate about seeing people pursue a full and active life unhindered by musculoskeletal injuries and conditions.

You enjoy the hands-on challenge of performing surgeries that restore your patients’ mobility and alleviate their pain. You’re eager to learn new techniques and use new technologies so you can make an even bigger positive difference.

Shouldn’t the orthopedic medical device company you work with care as much about your work as you do?

For a variety of reasons, global demand for orthopedic devices is growing. Many orthopedic manufacturers are designing, developing, and producing a wide range of devices. What distinguishes the top orthopedic medical device companies from the others?

Ashesh Shah, President and CEO of Maxx Orthopedics, recently answered some questions about what sets Maxx Ortho apart from other orthopedic implants manufacturers and why more orthopedic surgeons are choosing its arthroplasty solutions.

Why the Market for Orthopedic Implants Is Growing

Demand for orthopedic devices is on the rise. In the United States alone, the growing orthopedic medical devices market will generate more than $16 billion this year.

What’s behind the need for orthopedic medical devices?

The world’s aging population is growing

By 2030, one in six people in the world will be aged 60 years or over. Between 2020 and 2050, the number of persons aged 80 years or older will have tripled, reaching 426 million.

As people age, their risk of sustaining orthopedic injuries and developing orthopedic conditions increases. The aging population often requires joint replacements and other orthopedic devices to maintain mobility and alleviate pain.

Musculoskeletal disorders are more prevalent

Injuries and disorders of the joints, muscles, and connective tissue are becoming more common—in part because people are living longer, but also because of changing work conditions and socioeconomic factors.

In the U.S., musculoskeletal conditions affect more than one out of every two persons aged 18 and over, and nearly three out of four aged 65 and over. These patients often need orthopedic devices to reduce pain, restore function, aid in rehabilitation, and improve overall quality of life.

Older athletes are sustaining sports-related injuries

In 2023, 3.7 million people in the U.S. received treatment in emergency departments for injuries involving sports and recreational equipment.

Although these injuries are often muscle strains and torn ligaments, some older athletes’ bones have accumulated enough “wear and tear” over a lifetime of activity that a fresh injury makes them a candidate for arthroplasty.

Cost-Effective Technology and Superior Service

In this worldwide demand for orthopedic devices, Maxx Ortho is present in more than 70 countries providing large joint arthroplasty solutions.

Its Freedom® Knee Solutions and Libertas® Hip Solutions are state-of-the-art orthopedic implants with customizable size options that make total knee replacement and total hip replacement procedures in hospitals more reliably efficient and successful over the long term.

And its Quick Recovery Solutions (QRS®) for outpatient knee and hip arthroplasty optimize the instrumentation surgeons need, facilitate faster operating room set-up and turnover, and support patients’ speedier recoveries.

While all orthopedic medical device companies provide tools and technologies designed to enhance care and improve outcomes, Maxx Ortho “thinks a little bit differently about the problems we’re trying to solve in our industry,” Shah says.

“Our technology is more cost-effective,” he continues. “In some cases, our service is better. Those are the things that differentiate us now, and on top of that, we have technologies and pipeline projects I think are going to be revolutionary.”

An Orthopedic Manufacturer That Pays Attention to Surgeons

Shah says Maxx Ortho’s extensive portfolio is one reason more surgeons are choosing its products. “They know they can rely on one partner to solve and meet their needs across hips and knees.”

Further, surgeons know how well Maxx Ortho’s instruments will perform. “They’re going to get reliable, reproducible results so they can go about their day,” says Shah. With the time they save, surgeons can see and treat more patients, pursue passion projects, or simply spend more time at home with loved ones.

Shah also says Maxx Ortho “tends to pay more attention to the surgeon” than some other orthopedic medical device companies do. “We actually care about that relationship,” he explains. “We try to do what we say and say what we do, and I think surgeons find that refreshing.”

Maxx Ortho Shines in the Ambulatory Surgery Center

As Maxx Ortho’s product portfolio continues to deepen with more innovative arthroplasty solutions, particularly for total hip replacements, and as its presence expands to Western Europe and South America, Shah expects it will become a go-to orthopedic medical device company.

“Today,” he says, “if you’re starting a hospital and have an orthopedic line in that hospital, you’d be foolish not to talk to the three big players in our industry—Johnson & Johnson, Stryker, and Zimmer Biomet—because they have so much to offer at the hospital, everything from orthopedic implants to endoscopy, to bedpans, beds, toilets—everything.”

In contrast, Maxx Ortho is focusing on Ambulatory Surgery Centers (ASC). Shah believes Maxx Ortho is better situated than larger orthopedic medical device companies to meet the specific challenges of the ASC. “In three to five years,” says Shah, “if you’re opening an ASC, you’d be foolish not to have a conversation with Maxx Orthopedics about your orthopedic needs. We shine in that space.”

Discover how a partnership with Maxx Ortho can help you realize more consistently cost-effective, efficient, and successful orthopedic surgeries. Use this online form to contact us today.